Content Strategist and Researcher

Bengaluru   |   Full Time

About AppsForBharat

We are on a mission to assist a billion Indians in their spiritual and devotional journeys - and guide them on the path towards feeling happy, peaceful, and content. We are developing a suite of mobile and web apps that will address the spiritual and devotional needs of our users. 


Our first app (currently in stealth) was launched 8 months ago — this app is at the intersection of spirituality/devotion and gaming and with that, we are moving a large offline behaviour online. It is already at a million installs with 4.9 ⭐ on Google Play Store. The user-love that we have been getting is overwhelming & inspiring; and with our growth rate, we will be serving tens of millions of users in a few months from now.


AppsForBharat was founded in November 2020 by Prashant Sachan, a second-time entrepreneur who previously founded & scaled Trell. We are a multi-disciplinary team that comes with a proven track record of building & scaling products. We are alumni of IITs and have previously worked at Microsoft, Samsung, and high-growth startups.


We are backed by Sequoia Capital - India and BEENEXT. We are rapidly scaling and looking for Exceptional Talents to join us and do some extraordinary work together.

Your Responsibilities

  • Build content strategy on new areas where SriMandir can build its content to improve user experience.
  • To design systems, processes and standards for content researching for AppsforBharat products.
  • To train in-house content team members on content research and ensure the standards are met.
  • To manage the output of third-party content partners who are working with AppsForBharat ecosystem - to ensure quality standards are being met across the board.
  • To hunt for new content avenues basis user demands and business strategy. 
  • To collaborate with the partnership team and help in designing the partnership strategy basis the content strategy


  • Undergraduate ( BTech or Eco Hons) or MBA from a top 15 university in India
  • 3+ Years work experience in business strategy or content strategy
  • Understanding of vernacular content and experience of building for the non-metro Indian user
  • Inclination towards devotion and/or passion to spread joy through devotion in people
  • Great communication skills - Hindi and English
  • Good with Problem Solving and Structured thinking
  • Ability to conduct in-depth research across multiple platforms

Additional Perks

Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with.

As a company, we believe in autonomous small teams for maximum impact. We strive for organizational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have:

  • A competitive salary.
  • Peaceful & pet-friendly office at the heart of HSR Layout
  • Medical cover for you and your loved ones

Do your most meaningful work alongside us. Be a part of something big.

Submit Your Application

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