Content Strategist and Researcher

Work Type: Full Time

About AppsforBharat:

We are developing a range of mobile and web apps that will holistically address the 
devotional and spiritual needs of our users. Our first app (Sri Mandir) was launched in November 2020 — this app is at the intersection of spiritual offerings and gaming, and with that, we are moving a large offline behaviour online. It already has 1+ million Monthly Active Users with a 4.8 rating on Google Play Store.

The user love that we have been getting is overwhelming & inspiring; and with our growth rate, we will be serving tens of millions of users in a few months from now.

We are alumni of IITs & IIMs, and have previously built and scaled high-growth startups. We are a Series-A funded startup, backed by Sequoia Capital, Elevation Capital, BEENEXT, and Matrix Partners. We are now adding more hands to our team in Bengaluru, India.

Hero App Srimandir:

Sri Mandir is a flagship product that is conceptualised, developed and promoted by AppsForBharat.
Sri Mandir is created to fulfil the devotional and spiritual needs of hundreds of millions of Indian users. Sri Mandir offers a virtual temple experience where devotees can set up their own temple, offers utilitarian sections where one can view daily Panchang and take astrology consultation, and also helps people connect with religious institutes, and cultural leaders through communities. Sri Mandir also offers a carefully curated vast repository of ancient texts, mythological stories, simple versions of Geeta interpretation and stories about saints and their life to know more depth of Hinduism.

Your Responsibilities

  • Build content strategy on new areas where SriMandir can build its content to improve user experience.
  • To design systems, processes and standards for content researching for AppsforBharat products.
  • To train in-house content team members on content research and ensure the standards are met.
  • To manage the output of third-party content partners who are working with AppsForBharat ecosystem - to ensure quality standards are being met across the board.
  • To hunt for new content avenues basis user demands and business strategy. 
  • To collaborate with the partnership team and help in designing the partnership strategy basis the content strategy


  • Undergraduate ( BTech or Eco Hons) or MBA from a top 15 university in India
  • 3+ Years work experience in business strategy or content strategy
  • Understanding of vernacular content and experience of building for the non-metro Indian user
  • Inclination towards devotion and/or passion to spread joy through devotion in people
  • Great communication skills - Hindi and English
  • Good with Problem Solving and Structured thinking
  • Ability to conduct in-depth research across multiple platforms

Additional Perks

Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with.

As a company, we believe in autonomous small teams for maximum impact. We strive for organizational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have:

  • A competitive salary.
  • Peaceful & pet-friendly office at the heart of HSR Layout
  • Medical cover for you and your loved ones

Do your most meaningful work alongside us. Be a part of something big.

Submit Your Application

You have successfully applied
  • You have errors in applying