Performance Marketing

Work Type: Full Time

Performance Marketing - Associate

About AppsforBharat:

We are developing a range of mobile and web apps that will holistically address the devotional and spiritual needs of our users. Our first app (Sri Mandir) was launched in November 2020 — this app is at the intersection of spiritual offerings and gaming, and with that, we are moving a large offline behaviour online. It already has 1+ million Monthly Active Users with a 4.8 rating on Google Play Store.

The user love that we have been getting is overwhelming & inspiring; and with our growth rate, we will be serving tens of millions of users in a few months from now.

We are alumni of IITs & IIMs, and have previously built and scaled high-growth startups. We are a Series-A funded startup, backed by Sequoia Capital, Elevation Capital, BEENEXT, and Matrix Partners. We are now adding more hands to our team in Bengaluru, India.

Hero App Srimandir:

Sri Mandir is a flagship product that is conceptualised, developed and promoted by AppsForBharat.
Sri Mandir is created to fulfil the devotional and spiritual needs of hundreds of millions of Indian users. Sri Mandir offers a virtual temple experience where devotees can set up their own temple, offers utilitarian sections where one can view daily Panchang and take astrology consultation, and also helps people connect with religious institutes, and cultural leaders through communities. Sri Mandir also offers a carefully curated vast repository of ancient texts, mythological stories, simple versions of Geeta interpretation and stories about saints and their life to know more depth of Hinduism.

Job brief

We are looking for an experienced Performance Marketer to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things - Marketing and Technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset in securing a growing user base. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.


  • Drive high ROI for AppsForBharat Pooja category by efficiently executing and scaling up Performance marketing campaigns on Facebook, Google, and other digital media platforms.

  • Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions.

  • Prepare weekly and monthly reports on Campaign performance and share it with the leadership team.

  • Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights

  • Own end-to-end channel management while liaising across functions - Creative, Business and Analytics.

  • Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities for Pooja vertical.

  • Experiment & Scale new and emerging marketing opportunities, channels, and user cohorts

What we are looking for:

  • 1-3 years of experience in Growth, Performance marketing experience with a high-growth startup.

  • Structured problem-solving with good communication skills.

  • Data-driven with good excel skills.

  • Enthusiastic about learning new skills and solving challenging problems

  • Expertise in most of the key aspects of digital marketing - Performance marketing, digital brand building, social media marketing, and SEO

  • Experience in managing marketing budgets and delivering ROI

  • An ability to thrive in a fast-paced environment

  • An entrepreneurial spirit and willing to roll up his/her sleeves to deliver to the goals when needed.

  • Meticulous and deep attention to detail is a must.

* Experience in a B2C firm or any established startup is a brownie point

Additional Perks

Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with.

As a company, we believe in autonomous small teams for maximum impact. We strive for organizational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have:

** A competitive salary.

** Peaceful & pet-friendly office at the heart of HSR Layout.

** Medical cover for you and your loved ones.

Do your most meaningful work alongside us. Be a part of something big!

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