Product

CRM - Manager

Bengaluru, Karnataka
Work Type: Full Time


About SriMandir:

Sri Mandir is helping millions of devotees to connect with their religion and temples from

anywhere. Sri Mandir app was founded by alumni of IIT Bombay and IIT Delhi in December

2020. In a short time, it became India’s largest devotional App for Hindu Devotees with more

than 2 Crore App installs. Sri Mandir has operations at major pilgrim areas of India

such as Haridwar, Ujjain, Prayagraj and Varanasi where it works with many temples to promote their pujas. 

Sri Mandir has been recognized by DPIIT, the StartupIndia initiative and has also

helped in digitizing temples of Uttarakhand. The app is backed by India’s most reputed venture capital firms such as Elevation Partners and Peak XV.

Are you passionate about leveraging innovative marketing strategies to make a meaningful impact? 
Look no further! Join our dynamic Marketing team at Sri Mandir and embark on a journey where your creativity meets purpose.


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You can check our website - https://www.srimandir.com/

Why Join us!

  • Innovative Environment: We foster a culture of creativity and innovation, empowering team members to explore bold ideas and push the boundaries of traditional marketing.

  • Impactful Work: Your efforts will directly contribute to spreading the light of spirituality to millions of users globally, making a tangible difference in people's lives.

  • Collaborative Spirit: Join a team of passionate individuals who are dedicated to excellence and driven by a shared vision of serving our community with integrity and authenticity.

  • Continuous Growth: We invest in our team members' professional development, offering opportunities for learning and growth to help you thrive in your career.



Open Position: CRM - Manager 

Key Responsible areas

Strategy:

  • Planning & strategising (Recurring, Moment based, Exclusive) campaigns to increase user activation, retention & improve user experience

  • Develop user activation/onboarding campaigns for various user journey stages

  • Develop transactional, promotional & informational content & user targeting strategies that maximise user retention, reactivations and growth CRM Operations

  • To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the objective of providing a great user experience across all their interactions with the product.

  • Data backed optimisation in driving key metrics across engagement and retention

  • Execute and Measure various user journey frameworks to ensure user delight and faster habit formation

  • Cross functional collaboration between Product, Design and Marketing teams to enhance Product appeal, Creatives and communication

  • Owning end to end creative conceptualisation and creation in collaboration with the in-house design team

Measurement:

  • Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc

  • Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion percentages and numbers

  • Working closely with Data team to understand key movers and implement learnings into strategy for continuous improvement in User delight and key business objectives

Basic Requirement:

  • 2 + years of core work experience 

  • Experience and Understanding the use of "CLEVERTAP"

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