About AppsforBharat:
We are developing a range of mobile and web apps that will holistically address the devotional
and spiritual needs of our users. Our first app (Sri Mandir) was launched in November 2020 —
this app is at the intersection of spiritual offerings and gaming, and with that, we are moving a
large offline behaviour online. It already has 3+ million Monthly Active Users with a 4.8 rating
on Google Play Store.
The user love we have been getting is overwhelming & inspiring; and with our growth rate, we
will be serving tens of millions of users in a few months.
We are alumni of IITs & IIMs, and have previously built and scaled high-growth startups. We are
a Series-A funded startup, backed by Sequoia Capital, Elevation Capital, BEENEXT, and Matrix
Partners. We are now adding more hands to our team in Bengaluru, India.
Hero App Srimandir:
Sri Mandir is a flagship product that is conceptualised, developed and promoted by
AppsForBharat.
Sri Mandir is created to fulfil the devotional and spiritual needs of hundreds of millions of
Indian users. Sri Mandir offers a virtual temple experience where devotees can set up their own
temple, offers utilitarian sections where one can view daily Panchang and take astrology
consultation, and also helps people connect with religious institutes, and cultural leaders
through communities. Sri Mandir also offers a carefully curated vast repository of ancient texts,
mythological stories, simple versions of Geeta interpretations and stories about saints and their
life to know more depth of Hinduism.
Strategy
- Planning & strategising (Recurring, Moment based, Exclusive) campaigns to increase
user activation, retention & improve user experience - Develop user activation/onboarding campaigns for various user journey stages
- Develop transactional, promotional & informational content & user targeting strategies
that maximise user retention, reactivations and growth CRM Operations - To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the objective of providing a great user experience across all their interactions with the product.
- Data backed optimisation in driving key metrics across engagement and retention
- Execute and Measure various user journey frameworks to ensure user delight and faster habit formation
- Cross functional collaboration between Product, Design and Marketing teams to
enhance Product appeal, Creatives and communication - Owning end to end creative conceptualisation and creation in collaboration with the in-house design team
Measurement - Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc
- Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion percentages and numbers
- Working closely with Data team to understand key movers and implement learnings into strategy for continuous improvement in User delight and key business objectives
Requirement
- 2 + years of core work experience
- Experience and Understanding the use of "CLEVERTAP"