Job Title: Marketing Copywriter
Function: Marketing
Location: HSR Layout, Bangalore
Role Type: Full-time
About AppsForBharat (Sri Mandir App)
AppsForBharat, a series B funded faith-tech startup, is backed by India’s best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.
Our flagship product, Sri Mandir, launched in November 2020, is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.
The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B opportunity. The Sri Mandir app is the world’s largest app for Hindu devotees and growing 20-25% month-on-month.
Learn more about AppsForBharat: Business World Article, Indian Silicon Valley Podcast, YourStory Article
Try the Sri Mandir app: Android / iOS
Leadership team
Backed by the best Indian Venture Capital Investors
Role Description for Marketing Copywriter
Key Responsibilities:
Develop persuasive copy for marketing campaigns, including email campaigns, social media posts, ad copy, and website content tailored for conversions.
Collaborate with marketing, design, and product teams to align content with brand guidelines and campaign goals.
Create clear, concise, and compelling messaging for product launches, promotions, and events.
Research target audiences to tailor content effectively for maximum impact.
Optimize content for SEO to improve visibility and engagement.
Proofread and edit content to maintain quality and brand consistency.
Stay updated on industry trends to incorporate fresh ideas into marketing materials.
Requirements:
Proven experience as a copywriter, preferably in a marketing or advertising role.
Genuine interest in Indian culture and heritage
Exceptional writing, editing, and proofreading skills - ability to write hard hitting, impactful copy which compels readers to perform an intended action, like filling a lead form.
Familiarity with SEO principles and keyword optimization.
Proficiency in tools like Google Analytics, CMS platforms, and marketing software is a plus.
Creative mindset with excellent storytelling abilities.
Ability to manage multiple projects and meet tight deadlines.
Bachelor's degree in Marketing, English, Communications, or a related field.
Preferred Skills:
Experience in writing for diverse industries or audiences.
Knowledge of digital marketing trends and strategies.
Familiarity with content management systems and marketing automation tools.
What We Offer:
Competitive salary and benefits.
A dynamic and collaborative work environment.
Opportunities for professional growth and learning.
If you’re passionate about crafting powerful content that drives results, we’d love to hear from you. Apply now to be part of our creative journey!